Wet Rack Merchandising Is A Worthy Challenge | Produce Business
POSTED BY: BOB JOHNSON JANUARY 1, 2017
Misted produce adds to your product mix and to your worries.
The development of automated misting systems just a few decades ago made it possible for retailers to offer entire lines of produce that stay and look fresher longer.
But with this opportunity comes the extraordinary challenge of keeping the wet rack well stocked and looking fresh, clean and appealing. “You have to rotate product and have good displays,” says Mike Corrigan, chief executive of Corrigan Corporation of America, Gurnee, IL. “Your display gets kind of messed up as people go through looking for the best head of Romaine lettuce, or bunch of spinach. People want a large selection.”
The Corrigan family Carrot Top produce market was able to maintain and merchandise far more varieties of produce after Mike’s father, Jack, used his engineering background to devise the first automated misting system in the late 1970s. “After my father developed a misting system, we were able to carry a wider variety of fresh produce,” says Corrigan. “People would come to our store because they knew we would have the fresh items.”
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